Ice cream is consumed both as Dessert and as anytime snacks; street vendors find excellent market for Ice Cream among school children. Brand consciousness in rural and semi urban areas is comparativel...

Ice cream is consumed both as Dessert and as anytime snacks; street vendors find excellent market for Ice Cream among school children. Brand consciousness in rural and semi urban areas is comparatively less and hence local Brands sell well. Bulk consumption of Ice Cream in hotels, Restaurants, etc. is by far less than national average. It was considered as a luxury food for summer season only. However, with the development of Dairy and Milk processing industry it has also found use as a Dessert. The Bureau of Indian Standards have formulated IS2802:1964 for performed Ice Cream and IS5839:1970 for hygienic conditions for manufacture storage and sale of Perfumed Ice Cream..